Case Study: How Local Banking Drives Financial Growth & Transparency for Nonprofits

Travel South USA, the official regional tourism marketing organization for the Southeast, represents 12 states with one mission: to elevate the South as a premier global destination. With millions in annual revenue and hundreds of contractors, vendors, and stakeholders, financial efficiency and transparency are essential to fulfilling that mission.

To support their growing operational needs, Travel South turned to Coastal States Bank as a partner that could deliver reliability, responsive service, and modern banking tools built for nonprofit organizations.

Reliable Payments That Protect Their Reputation

For Travel South, timely contractor payments aren’t optional—they’re vital. CSB ensures both domestic and international contractors are paid securely and on time through streamlined wire transfers and built-in fraud protection. This reliability helps Travel South maintain trust with partners across the tourism industry.

Greater Efficiency and Clear Financial Visibility

With CSB’s digital tools, the Travel South team simplified their day-to-day financial processes, saving valuable staff time. Enhanced visibility into cash flow strengthened reporting and improved the transparency they provide to board members and stakeholders.

A Stronger Financial Future

With secure systems, interest-earning deposit solutions, and consistent support, Travel South transformed their position—moving from break-even in 2020 to positive cash flow today, with double-digit revenue growth.

A Partnership Built for Impact

From protecting funds to powering long-term growth, CSB’s tailored nonprofit banking services help Travel South stay focused on what matters most: promoting the Southeast and driving economic development for the region.

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Travel South Success Story